our steps to get your
Home Sold
in kingsport
meet you.
HOW NICE to
Curious about the market? You're not alone. The real estate
landscape is shifting—inventory is rising, competition is
increasing, and today’s buyers are more selective than ever.
That’s why working with a strategic partner matters more than
ever. We supply real-time insights, a competitive strategy, and
our expert marketing to get your home sold fast—and for top
dollar.
We keep you fully informed on:
Current market trends and local pricing shifts
What similar homes are selling for—and what they’re not
Buyer behavior and interest rates that impact your sale
This helps you price competitively and avoid sitting on the
market too long.
We don’t just list your home—we launch it with:
Professional photography and video tours
Targeted social media and Google advertising
Premium listing placement on all major platforms
Email blasts to a network of active buyers and agents
Open houses and private showings tailored to serious
buyers
You don’t have to figure it all out on your own. We’re here to
guide you every step of the way with real advice, clear
communication, and a plan that actually works. No pressure—
just a focused strategy to help you sell with confidence and
ease.
Brooke Pennington
Your Current
competition
Active listings in kingsport
No obligation & A Completely Free Report Will Be Emailed To You
Let’s create a personalized strategy to get your home sold
How’s the market?
Here’s what’s happening in the market right now
As a seller in the current real estate market, it is important to understand the correlation between various key metrics in order to make informed decisions.
The Months Supply of Inventory is a key indicator of market conditions, with a low value of 2.32 suggesting a seller's market where demand exceeds supply. This can lead to quicker sales and potentially higher prices for sellers.
The 12-Month Change in Months of Inventory increasing by 0.17% indicates a slight trend towards a more balanced market, but with the supply still relatively low, sellers can still benefit from favorable conditions.
The Median Days Homes are On the Market being only 17 days further supports the idea of a seller's market, with homes selling quickly once listed. This can be advantageous for sellers looking to make a quick sale.
The Sold to List Price Percentage of 0.97% shows that homes are typically selling very close to their listing price, which can be reassuring for sellers in terms of price expectations.
Finally, the Median Sold Price of $265,000 gives sellers an idea of what similar homes in the area are selling for, helping them to price their own property competitively.
Overall, these metrics paint a picture of a strong seller's market with quick sales, high list price to sale price ratios, and favorable pricing conditions for sellers. It is a good time to consider listing your property if you are looking to sell.
Preparing your home
Just as first impressions are important when meeting people, they can also make or break a home sale. When potential buyers walk into your house, they will start to evaluate everything they see. Their impression will ultimately determine how much they’re willing to offer on the property...or even if they’ll be interested in buying it at all.
First Impressions
You wouldn’t show up to an important job interview in wrinkled clothes — and selling your home is no different. First impressions matter.
Buyers are easily distracted and tend to focus on the negatives instead of the positives of each home they tour. Each dish left in the sink or dust bunny in the corner is going to detract from the perceived value of your home, which means a lower offer amount and more time on the market for you.
cleanliness
There are several reasons to complete repairs on your home before you put it on the market. Ultimately, buyers will pay more for a home to avoid the work of fixing it, and they will pay faster.
Moreover, any money you invest into repairs before you list — when you have time to price-shop and use a little bit of elbow grease — will be far less than the quote from the home inspector or the concessions the buyers will want.
The good news is that most repairs are merely cosmetic and relatively inexpensive. Think of the things on your to-do list: that leaky faucet and the cracked bathroom tile were bothering you when you lived in the house, and they’re going to bother the new owners too.
Repairs
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We provide guidance on decluttering and recommend repairs or alterations that can boost your home’s value. Our goal is to present your home in its best possible light — because first impressions last a lifetime.
Spaciousness Matters: Rooms should feel open and inviting. Remove any unnecessary furniture to create a sense of space and allow for easy movement throughout the home.
Interior
Exterior
Wash all windows and mirrors
Remove all pet-related items and food
Take personal items off the walls
All laundry is either put away or hidden
Take all trash out
Move all sensitive paperwork and medication
to a secure area
Wash all windows and clean screens
Touch up paint
Move any extra vehicles from the driveway
Display seasonal flowers and landscaping
Weed any flower beds
Clean the front porch and secure any loose
handrails
staging your home
Staging makes your house look and feel like a model home. It’s the process of simplifying, rearranging furniture, adding decorative elements, and depersonalizing a home to maximize its appeal to buyers. The whole point of staging your house is to make it easy for prospective home buyers to envision themselves living in your home. To be successful, there are a few things you need to understand about what characteristics of a house are universally appealing to homebuyers.
+ Staging makes the listing photos look phenomenal, attracting more buyers into the home
+ Staging allows buyers to envision themselves living in your home
+ Staging has been proven to get a higher price in a shorter time
- Staging can take time to set up and take down after selling
- Staging can be costly when hiring a professional stager company
- If done poorly, staging may not be in the buyers' taste
Pros of Staging
cons of Staging
OF BUYERS’ AGENTS SAID STAGING
A HOME MADE IT EASIER FOR A
BUYER TO VISUALIZE THE
PROPERTY AS A FUTURE HOME.
83%
OF TOP AGENTS SAY THAT HOME
STAGING HELPS A SELLER FETCH
MORE MONEY FOR THEIR HOUSE
AT RESALE.
67%
OF BUYERS’ AGENTS CITED THAT
HOME STAGING HAD AN EFFECT
ON MOST BUYERS’ VIEW OF THE
HOME.
40%
Over 95% of home buyers start their search
online, so professional photography is
imperative to selling a home! We hire a
professional to come to take the best
pictures and they are all edited to make
sure your home is shown perfectly!
professional photography
professional photography...
homes with
Have a 47%
higher asking
price per
square foot.
Receive an average of
87% more views than
their peers across
all price tiers.
A home with one photo spends an average 70 days on the market, but a home with at least 20 photos spends 32 days on the market.
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online
marketing blitz
Realtor.com
Zillow.com
Targeted Online Campaign
Targeted Email Campaign
Google Business
Social Media Ads
Homefinder
Homes.com
+Many More!
A lot of buyers like to look at a home without any
pressure. This is what we call the "two step" buyer.
Most the time they start the process by going to
the open house first then follow up with a tour by
their real estate agent.
open houses
steps we take to prepare
Posted on all major websites including Zillow,
Trulia, and the local MLS
Signs strategically placed around your neighborhood
Posted on our social media accounts and
websites
Social Media Ads
When buyers are excited about a
home, they want answers now — not
hours later. Quick responses can
be the difference between a
showing... and a missed
opportunity.
That's why it's so important to work
with someone who’s ready to move
when you are.
We make use of all resources
available to us to ensure buyers
are able to request a tour quickly!
follow up
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2
3
Communication
Market Preparation
Innovative and Creative Marketing
Communication is the key to positive relationships. To that end, we have a multi-faceted
communication program with our Seller which HOLDS US ACCOUNTABLE to what we
tell you we are going to do. Sellers receive regular updates on marketing, showing
activity and feedback on their property via email.
Feedback buyers often give of homes that don't sell is that they couldn't envision
themselves living in it given the current owner's choice of furnishings, clutter or
imperfections. We help to make sure this doesn't happen to you by utilizing our resources
and trusted partners to complete any task deemed necessary. And don’t forget: odors are a
major turn-off for buyers — a small issue that can make a big impact on first impressions.
We’re constantly sharpening our marketing edge by taking the latest courses and
attending seminars that showcase soon-to-be-released software and products — all to
keep you ahead of the curve.
4
Target Marketing
Since we began at Red Door Agency, we’ve been leveraging targeted online marketing
through platforms like YouTube, Facebook, Instagram, and Google. This strategy
ensures your home gets more visibility and reaches the right audience.
why you should hire us
No obligation & A Completely Free Report Will Be Emailed To You
Let’s create a personalized strategy to get your home sold
social media
National Association of REALTORS® Homebuyer Survey 2022
Red Door Agency was founded on the principles of “real estate,
redefined.” Simply, we want to change not only how real estate is
handled from a brokerage standpoint, but also through the
experience of every one of our clients. We believe in people,
collaboration, and being cutting edge in every aspect of real estate
transactions.
@realtorbrooketnva
@reddooragencyllc
We believe each and every listing should hit the market with the best potential to
attract interested buyers. From the listing process to tech forward approaches to
marketing we work with you to ensure your property will have its best chance to sell at
its highest value no matter the market conditions. We proudly stand as one of the few
100% locally owned and operated real estate brokerages in our Region. We are invested
in the growth and success of each community we service because we live here too!